"Awareness and involvement are the key areas for the focus of biodiversity action planning "
‘Education –Awareness to Action’ England Biodiversity Group (1999)
In August 1999 a first meeting was convened of a Lancashire BAP Education / Publicity Working Group. The aim of the group was agreed as being: "To assist the Biodiversity Action Plan process in Lancashire by promoting education and publicity initiatives that promote sustainable involvement in biodiversity conservation projects by individuals and organisations."
The group was also chosen to pilot approaches to biodiversity awareness-raising as part of a national project organised by the Wildlife Trusts for the Department of the Environment, Transport and the Regions (DETR). . Lancashire’s task was to produce and evaluate written materials to stimulate interest from a general audience. The other pilot schemes are summarised below in Table 1 below. It is anticipated that the lessons learned by the other projects will be useful also in the context of this county.
The materials produced by the Group consisted of the following:
The Project Officer worked with Wellfield High School students in Leyland to find out what improvements to the postcards and poster could be made in order to make them more attractive to a secondary-school aged audience. Their suggestions will be incorporated into a proposed Biodiversity website.
Students from Blackpool & Fylde College’s Natural History Illustration and Design Course competed to design a logo for the project. The project’s present logo draws its inspiration from the winning design.
In order to put this ‘People Plan’ together the Education Working Group organised a series of six meetings with chosen focus groups to provide a detailed picture of the current level of awareness of biodiversity in different sectors. The layout of this Plan reflects this approach and the ideas proposed are those that were raised during the meetings.